Influence: The Psychology of Persuasion
Author:
Robert B. Cialdini
Publisher:
Harper Collins Business
ISBN:
9780061241895
Series Name:
Format:
Paperback
Age From:
0
Age To:
0
Publishing Date:
2006
Number of Pages:
320
Edition:
Editor:
Translator:
Illustrator:
Language:
English
Condition:
New
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, have resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader, and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will inspire profound personal change and serve as a driving force for your success.