Ogilvy on Advertising - Headline Welbeck
Author:
David Ogilvy
Publisher:
Headline Welbeck
ISBN:
9781802794960
Series Name:
Format:
Paperback
Age From:
0
Age To:
0
Publishing Date:
2023
Number of Pages:
342
Edition:
Editor:
Translator:
Illustrator:
Language:
English
Condition:
New
From the most successful advertising executive of all time comes the definitive guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't, and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.