Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author:
Dan Ariely
Publisher:
Harper
ISBN:
9780062018205
Series Name:
Format:
Paperback
Age From:
0
Age To:
0
Publishing Date:
2010
Number of Pages:
348
Edition:
Editor:
Translator:
Illustrator:
Language:
English
Condition:
New
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?